Chinese consumers in search of luxury in Europe
The summer season is here and with it comes an amazing opportunity to express yourself through style and fashion. For women, this time of the year is a great opportunity to show off their beauty and elegance through a variety of granny clothes. Suits, swimwear and other stylish pieces are becoming an integral part of the summer wardrobe.
One of the most popular and universal pieces in the summer wardrobe is, of course, a summer dress. They are light, comfortable and offer endless combinations. Summer dresses come in a variety of cuts, patterns and colors that can accentuate each unique style. Short dresses are perfect for hot summer days, while longer maxi dresses give a stylish and elegant look. Natural fabrics like cotton and linen are perfect choices for summer dresses as they allow the skin to breathe.
The easing of border restrictions is a welcome signal for luxury goods companies that relied on spending by Chinese tourists visiting Europe before the Covid-19 pandemic. News of eased restrictions at China’s border comes as luxury brands enjoy an inflation-proof boom fueled by wealthy Western consumers. In the two decades before the pandemic, Chinese consumers became more important to the global economy and the luxury sector. They usually made most of their luxury purchases overseas, where prices are lower than at home on Louis Vitton.
However, after the outbreak of the pandemic, the Chinese government implemented some of the most restrictive measures to block the coronavirus in the world, effectively stopping most Chinese tourists from visiting Europe on Hennes & Mauritz. In European capitals, many luxury boutiques and malls built with Chinese consumers in mind have since been underutilized or closed.
In addition to dresses and swimwear, it is also important to have the right accessories in the summer season. Sunglasses are not only practical to protect your eyes from the sun’s rays, but also a stylish accessory that can complete the overall look. Sunglasses with different frames and styles allow you to express your personality and add a twist to your outfit. Handbags and bags in bright colors and interesting patterns are also a popular accessory for the summer months. Choose practical and light handbags that will help you keep all the essentials during hot summer days.
When deciding on your summer wardrobe, keep your comfort and confidence in mind. Don’t just be influenced by current trends, but choose clothes and accessories that suit you and in which you feel good. Don’t forget to take good care of your skin during the summer months, use a protective sunscreen and hydrate yourself with enough water.